Should I choose CMYK or RGB?

Many graphics software programs give you the choice to work with graphic files in CMYK or in RGB. The printing process we use is primarily CMYK. Our presses print "full color" using the primary colors of: Cyan (blue), Magenta (red), Yellow and Black. This is the same 4-color (or full color) process that you see in the majority of quality magazines, post cards and national advertisements. RGB uses a combination of just 3 colors: Red, Green and Blue. If your file is in RGB it must be translated into a CMYK file in order for us to print it. It is important to use CMYK graphics when you begin designing your work, as the color translation between RGB and CMYK may not always be exact. You will notice this translation shift more so in solid color graphic blocks (like a solid blue background or color text) rather than in photographs. Converting these files is a simple process that will be outlined in your graphics software instructions or help files.

Image Resolution?

Digital Impressions requires all files to be at a resolution size of 300dpi (dots per inch). If you have a lower resolution size, or you "stretch" a small file into a larger size - your image will print with jagged edges and appear fuzzy or "pixilated."

Can I use images from the Internet?

Images from the Internet or web sites are 72 dpi GIF or JPEG files and do not provide a good quality image for printing. These images would appear fuzzy and dull if printed.

Which image type do you support? EPS, TIFF, JPG, GIF?

Adobe Acrobat Document (*.pdf) Adobe Illustrator Document (*.eps) Adobe Photoshop Image (*.psd) * JPEG Image (*.jpg,*.jpeg) PCX Image Document (*.pcx) PICT Image (*.pic) PNG Image (*.png) PostScript (*.ps) TIF Image Document (*.tif,*.tiff) * *files must be flattened

What is a bleed?

A bleed is a printing term that means the ink will be printed all the way to the edge of the paper. Full bleeds are no problem with us, and in most cases, don't cost an addition fee. For instance, if you are designing a business card with a full bleed (a bleed on all 4 sides) that will be 2" x 3.5", you will need to make the design slightly larger to allow for 1/8th of an inch (or more precisely .125") on all sides to be trimmed away. The document should actually be designed at 2.25" x 3.75", allowing for the edges to be trimmed.